Elytiz takes the pledge to protect models

Paris, the 04/02/2021

Starting from April, the agency's models will be supported by a dedicated social worker and accompagnied by a team of experts through awareness-raising conferences, personal development workshops and individual interviews. This social program allows better prevention and management of mental and physical health risks among models and aims at fighting precarity within the model industry.

The agency works mainly with mindful brands and models and promotes diversity in terms of body types, generations and origins. Elytiz Management allows brands to engage socially with models and to empower their communication campaigns by displaying strong values.

As such, the Agency pays particular attention to the well-being of the models it supports and has established an exclusive partnership with SEAMS: a partner specialized in social assistance to ensure the mental and physical health of models.

Eating behavior disorders, depression, drug addiction and precariousness are ailments to which models are particularly exposed.

As a matter of fact, the current social support mechanisms put in place by the French Government to deal with the health crisis exclude and marginalize models. The latter are prohibited from working freelance and therefore not authorized to diversify their client portfolio on their own. Due to the specificity of the profession, this dependence on their employer is not offset by job security. Thus, models contribute in the same way as conventional employees, but the conditions for obtaining unemployment and other social benefits are difficult to achieve in practice, especially during such difficult times.

This is why Elytiz Management is proud to be the first modeling agency in Europe to announce the launch of an unprecedented social support program to protect its talents.

This tailor-made program led by SEAMS has three pillars:

These online conferences allow models to know precisely the ins and outs of the model status in France. This topic, often misunderstood and nebulous, is crucial to understanding the rights and mechanisms dedicated to models that allow them to overcome precariousness and abuses.

These workshops take the form of monthly small group discussions and include personal development exercises led by experts to ensure the physical and psychological well-being of the models. The subjects covered are: self-esteem, budget management, the understanding of administrative documents, eating disorders and risks of addiction, management of harassment and of stressful situations, etc.

These hotlines are provided by a state-certified social worker specialized in the social issues models face in France. In particular, they allow models in a fragile and precarious situations to initiate procedures with social or health organizations in order to benefit from the help they may need.

“As a Model Agency and Employer, we have the duty and the responsibility to take charge of the health of our models, to transform the industry in depth and to push for more diversity, fairness and transparency. ” Daphnée Lucenet, Director of Elytiz Management Model Agency.

By working hand in hand with SEAMS and by providing its models with a maximum of resources and support from experts, the Ethical Agency Elytiz Management is proud to be a pioneer and a driver of positive change for the modeling industry.

Daphnee: daphnee@elytiz.com, Director

Created in February 2020 by Daphnée Lucenet, Elytiz Management is the 1st ethical model agency in France.

Elytiz today mainly works with ethical brands and sustainable fashion advocates as well as major brands wishing to display strong CSR commitments.

By creating the Maide with Care Manifesto and now through the launch of this unprecedented social support program, the agency has shown its involvement with models within this image industry.